Illinois Tourism

O'keefe, Reinhard & Paul / Sr. Visual Designer

Vertical: Tourism
Deliverables: Costume design for Spring/Summer 20’ Campaign

Designed a set of pins, patches, and badges for Jane Lynch the official representative of Illinois tourism. They were designed to be interchangeable depending on where she was “reporting” from.

Website

ui elements

IOT - Typography - Color Palette.png

Design Elements.png

Illinois Made - Typography - Color Palette.png

Homepage Hero.png

Magazine Bar.png

Interested Module - 01.png

Interested Module – 02.png

Itineraries - Stacked - 02.png

Images - Right.png

Images - Left.png

Color Blocking.png

Get Inspired Module.png

Itineraries - Stacked – Full Width.png

Itineraries - Stacked.png

Illinois Made.png

Itinerary Details - Hero.png

Itineraries - Full Width Image.png

Standard Blog Page - Hero.png

Standard Blog Page – Centered.png

Standard Blog Page – Left Aligned.png

Travel Stories.png

Newsletter - Footer.png

Search Page.png

Itinerary Details – Sections.png

Favorites Page – Phase 1 Non-Sortable.png

Interactive Region Map - Default.png

Interactive Region Map - Expanded.png

Itinerary Map - Expanded.png

Itinerary Map.png

Standard Blog Page – All Stories.png

THE TEAM

AGENCY: OKRP
GCD / HEAD OF DESIGN: Marian Williams
CD ART: Angela Coster
SENIOR VISUAL DESIGNER: Chelsea Coolsaet

All In Illinois - Holiday

MOR